Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
78BDFB
RGB
120, 189, 251
HSL
208, 94%, 73%
HSB
208, 52%, 98%
CMYK
52, 25, 0, 2
LAB
74, -10, -38
LCH
74, 39, 256
OKLCH
0.78, 0.11, 247
XYZ
43, 47, 98
LUV
74, -31, -59
HWB
208, 47%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.