Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5C0906
RGB
92, 9, 6
HSL
2, 88%, 19%
HSB
2, 93%, 36%
CMYK
0, 90, 93, 64
LAB
18, 36, 26
LCH
18, 44, 36
OKLCH
0.31, 0.12, 29
XYZ
5, 2, 0
LUV
18, 53, 12
HWB
2, 2%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.