Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5D0000
RGB
93, 0, 0
HSL
0, 100%, 18%
HSB
0, 100%, 36%
CMYK
0, 100, 100, 64
LAB
18, 39, 28
LCH
18, 47, 35
OKLCH
0.30, 0.12, 29
XYZ
5, 2, 0
LUV
18, 58, 12
HWB
0, 0%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.