Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5D2406
RGB
93, 36, 6
HSL
21, 88%, 19%
HSB
21, 94%, 36%
CMYK
0, 61, 94, 64
LAB
23, 25, 31
LCH
23, 40, 50
OKLCH
0.34, 0.09, 44
XYZ
5, 4, 1
LUV
23, 42, 19
HWB
21, 2%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.