Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D7293
RGB
93, 114, 147
HSL
217, 22%, 47%
HSB
217, 37%, 58%
CMYK
37, 22, 0, 42
LAB
47, -2, -21
LCH
47, 21, 266
OKLCH
0.55, 0.06, 259
XYZ
16, 16, 30
LUV
47, -11, -30
HWB
217, 36%, 42%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.