Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D89AE
RGB
93, 137, 174
HSL
207, 33%, 52%
HSB
207, 47%, 68%
CMYK
47, 21, 0, 32
LAB
55, -8, -25
LCH
55, 26, 252
OKLCH
0.61, 0.07, 245
XYZ
21, 23, 43
LUV
55, -21, -36
HWB
207, 36%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.