Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D8EBB
RGB
93, 142, 187
HSL
209, 41%, 55%
HSB
209, 50%, 73%
CMYK
50, 24, 0, 27
LAB
57, -7, -29
LCH
57, 30, 256
OKLCH
0.63, 0.09, 247
XYZ
23, 25, 51
LUV
57, -23, -43
HWB
209, 36%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.