Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D8FAC
RGB
93, 143, 172
HSL
202, 32%, 52%
HSB
202, 46%, 67%
CMYK
46, 17, 0, 33
LAB
57, -11, -21
LCH
57, 24, 241
OKLCH
0.63, 0.07, 235
XYZ
22, 25, 43
LUV
57, -23, -29
HWB
202, 36%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.