Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D909E
RGB
93, 144, 158
HSL
193, 26%, 49%
HSB
193, 41%, 62%
CMYK
41, 9, 0, 38
LAB
57, -15, -13
LCH
57, 20, 221
OKLCH
0.62, 0.06, 217
XYZ
21, 25, 36
LUV
57, -24, -17
HWB
193, 36%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.