Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DB0DE
RGB
93, 176, 222
HSL
201, 66%, 62%
HSB
201, 58%, 87%
CMYK
58, 21, 0, 13
LAB
68, -16, -31
LCH
68, 35, 243
OKLCH
0.72, 0.10, 235
XYZ
33, 39, 75
LUV
68, -35, -47
HWB
201, 36%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.