Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5E0802
RGB
94, 8, 2
HSL
4, 96%, 19%
HSB
4, 98%, 37%
CMYK
0, 91, 98, 63
LAB
19, 37, 28
LCH
19, 46, 37
OKLCH
0.31, 0.12, 30
XYZ
5, 3, 0
LUV
19, 56, 13
HWB
4, 1%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.