Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5E0A05
RGB
94, 10, 5
HSL
3, 90%, 19%
HSB
3, 95%, 37%
CMYK
0, 89, 95, 63
LAB
19, 36, 27
LCH
19, 45, 37
OKLCH
0.31, 0.12, 30
XYZ
5, 3, 0
LUV
19, 55, 13
HWB
3, 2%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.