Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5E2700
RGB
94, 39, 0
HSL
25, 100%, 18%
HSB
25, 100%, 37%
CMYK
0, 59, 100, 63
LAB
23, 24, 34
LCH
23, 42, 55
OKLCH
0.35, 0.09, 49
XYZ
5, 4, 0
LUV
23, 41, 21
HWB
25, 0%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.