Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E6E87
RGB
94, 110, 135
HSL
217, 18%, 45%
HSB
217, 30%, 53%
CMYK
30, 19, 0, 47
LAB
46, -1, -16
LCH
46, 16, 265
OKLCH
0.53, 0.04, 259
XYZ
15, 15, 25
LUV
46, -9, -22
HWB
217, 37%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Iris
#5A4FCF
Slate Blue
#6A5ACD
Steel Blue
#4682B4
Charcoal
#36454F
Dim Gray
#696969
Gray
#808080
Davy's Gray
#555555
Browse every named black on shades of black, or all families on colors.