Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E778D
RGB
94, 119, 141
HSL
208, 20%, 46%
HSB
208, 33%, 55%
CMYK
33, 16, 0, 45
LAB
49, -5, -15
LCH
49, 16, 251
OKLCH
0.56, 0.05, 245
XYZ
16, 17, 28
LUV
49, -13, -21
HWB
208, 37%, 45%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.