Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E7E8A
RGB
94, 126, 138
HSL
196, 19%, 45%
HSB
196, 32%, 54%
CMYK
32, 9, 0, 46
LAB
51, -10, -10
LCH
51, 14, 228
OKLCH
0.57, 0.04, 223
XYZ
17, 19, 27
LUV
51, -16, -13
HWB
196, 37%, 46%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.