Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E8288
RGB
94, 130, 136
HSL
189, 18%, 45%
HSB
189, 31%, 53%
CMYK
31, 4, 0, 47
LAB
52, -12, -8
LCH
52, 14, 212
OKLCH
0.58, 0.04, 209
XYZ
17, 20, 26
LUV
52, -18, -9
HWB
189, 37%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.