Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E91C0
RGB
94, 145, 192
HSL
209, 44%, 56%
HSB
209, 51%, 75%
CMYK
51, 24, 0, 25
LAB
58, -8, -30
LCH
58, 31, 256
OKLCH
0.64, 0.09, 247
XYZ
24, 26, 54
LUV
58, -23, -45
HWB
209, 37%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.