Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E95CF
RGB
94, 149, 207
HSL
211, 54%, 59%
HSB
211, 55%, 81%
CMYK
55, 28, 0, 19
LAB
60, -6, -36
LCH
60, 36, 261
OKLCH
0.66, 0.10, 251
XYZ
27, 28, 63
LUV
60, -25, -55
HWB
211, 37%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.