Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA1C8
RGB
94, 161, 200
HSL
202, 49%, 58%
HSB
202, 53%, 78%
CMYK
53, 20, 0, 22
LAB
63, -14, -27
LCH
63, 30, 243
OKLCH
0.68, 0.09, 236
XYZ
28, 32, 59
LUV
63, -29, -40
HWB
202, 37%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.