Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA1CA
RGB
94, 161, 202
HSL
203, 50%, 58%
HSB
203, 53%, 79%
CMYK
53, 20, 0, 21
LAB
63, -13, -28
LCH
63, 31, 245
OKLCH
0.68, 0.09, 237
XYZ
28, 32, 61
LUV
63, -29, -41
HWB
203, 37%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.