Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA1DF
RGB
94, 161, 223
HSL
209, 67%, 62%
HSB
209, 58%, 87%
CMYK
58, 28, 0, 13
LAB
64, -8, -39
LCH
64, 39, 258
OKLCH
0.69, 0.11, 248
XYZ
31, 33, 75
LUV
64, -29, -59
HWB
209, 37%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.