Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA7E4
RGB
94, 167, 228
HSL
207, 71%, 63%
HSB
207, 59%, 89%
CMYK
59, 27, 0, 11
LAB
66, -10, -38
LCH
66, 40, 255
OKLCH
0.71, 0.12, 246
XYZ
32, 36, 79
LUV
66, -31, -59
HWB
207, 37%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.