Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA9E4
RGB
94, 169, 228
HSL
206, 71%, 63%
HSB
206, 59%, 89%
CMYK
59, 26, 0, 11
LAB
66, -11, -37
LCH
66, 39, 254
OKLCH
0.71, 0.11, 244
XYZ
33, 36, 79
LUV
66, -32, -57
HWB
206, 37%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.