Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EACE0
RGB
94, 172, 224
HSL
204, 68%, 62%
HSB
204, 58%, 88%
CMYK
58, 23, 0, 12
LAB
67, -13, -34
LCH
67, 37, 248
OKLCH
0.72, 0.11, 240
XYZ
33, 37, 76
LUV
67, -33, -52
HWB
204, 37%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.