Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EB8DB
RGB
94, 184, 219
HSL
197, 63%, 61%
HSB
197, 57%, 86%
CMYK
57, 16, 0, 14
LAB
70, -20, -26
LCH
70, 33, 232
OKLCH
0.74, 0.10, 226
XYZ
35, 42, 73
LUV
70, -37, -38
HWB
197, 37%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.