Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EC3DF
RGB
94, 195, 223
HSL
193, 67%, 62%
HSB
193, 58%, 87%
CMYK
58, 13, 0, 13
LAB
74, -25, -23
LCH
74, 34, 224
OKLCH
0.77, 0.10, 219
XYZ
37, 47, 77
LUV
74, -41, -33
HWB
193, 37%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.