Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5ECFFA
RGB
94, 207, 250
HSL
197, 94%, 67%
HSB
197, 62%, 98%
CMYK
62, 17, 0, 2
LAB
78, -24, -31
LCH
78, 39, 233
OKLCH
0.81, 0.12, 226
XYZ
44, 54, 99
LUV
78, -44, -46
HWB
197, 37%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.