Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5F0001
RGB
95, 0, 1
HSL
359, 100%, 19%
HSB
359, 100%, 37%
CMYK
0, 100, 99, 63
LAB
18, 39, 28
LCH
18, 48, 35
OKLCH
0.30, 0.12, 29
XYZ
5, 2, 0
LUV
18, 59, 13
HWB
359, 0%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.