Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5F0305
RGB
95, 3, 5
HSL
359, 94%, 19%
HSB
359, 97%, 37%
CMYK
0, 97, 95, 63
LAB
18, 39, 27
LCH
18, 47, 35
OKLCH
0.31, 0.12, 28
XYZ
5, 3, 0
LUV
18, 58, 12
HWB
359, 1%, 63%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.