Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F96E2
RGB
95, 150, 226
HSL
215, 69%, 63%
HSB
215, 58%, 89%
CMYK
58, 34, 0, 11
LAB
61, -1, -45
LCH
61, 45, 268
OKLCH
0.67, 0.13, 257
XYZ
29, 30, 76
LUV
61, -25, -70
HWB
215, 37%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.