Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FA4CC
RGB
95, 164, 204
HSL
202, 52%, 59%
HSB
202, 53%, 80%
CMYK
53, 20, 0, 20
LAB
64, -14, -28
LCH
64, 31, 243
OKLCH
0.69, 0.09, 236
XYZ
29, 33, 62
LUV
64, -30, -41
HWB
202, 37%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.