Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FA8D3
RGB
95, 168, 211
HSL
202, 57%, 60%
HSB
202, 55%, 83%
CMYK
55, 20, 0, 17
LAB
65, -14, -29
LCH
65, 33, 244
OKLCH
0.70, 0.10, 236
XYZ
30, 35, 67
LUV
65, -31, -43
HWB
202, 37%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.