Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FA9D2
RGB
95, 169, 210
HSL
201, 56%, 60%
HSB
201, 55%, 82%
CMYK
55, 20, 0, 18
LAB
66, -15, -28
LCH
66, 32, 242
OKLCH
0.70, 0.10, 235
XYZ
31, 35, 66
LUV
66, -32, -42
HWB
201, 37%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.