Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FA9D4
RGB
95, 169, 212
HSL
202, 58%, 60%
HSB
202, 55%, 83%
CMYK
55, 20, 0, 17
LAB
66, -15, -29
LCH
66, 33, 244
OKLCH
0.70, 0.10, 236
XYZ
31, 36, 68
LUV
66, -32, -44
HWB
202, 37%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.