Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FB2E1
RGB
95, 178, 225
HSL
202, 68%, 63%
HSB
202, 58%, 88%
CMYK
58, 21, 0, 12
LAB
69, -16, -32
LCH
69, 36, 243
OKLCH
0.73, 0.11, 236
XYZ
34, 40, 77
LUV
69, -35, -48
HWB
202, 37%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.