Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FBAEC
RGB
95, 186, 236
HSL
201, 79%, 65%
HSB
201, 60%, 93%
CMYK
60, 21, 0, 7
LAB
71, -17, -34
LCH
71, 38, 243
OKLCH
0.75, 0.11, 235
XYZ
37, 44, 86
LUV
71, -37, -51
HWB
201, 37%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.