Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5FCAE9
RGB
95, 202, 233
HSL
193, 76%, 64%
HSB
193, 59%, 91%
CMYK
59, 13, 0, 9
LAB
76, -25, -25
LCH
76, 36, 225
OKLCH
0.79, 0.11, 220
XYZ
41, 51, 85
LUV
76, -43, -36
HWB
193, 37%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.