Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
600804
RGB
96, 8, 4
HSL
3, 92%, 20%
HSB
3, 96%, 38%
CMYK
0, 92, 96, 62
LAB
19, 38, 28
LCH
19, 47, 37
OKLCH
0.31, 0.12, 29
XYZ
5, 3, 0
LUV
19, 57, 13
HWB
3, 2%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.