Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6013AA
RGB
96, 19, 170
HSL
271, 80%, 37%
HSB
271, 89%, 67%
CMYK
44, 89, 0, 33
LAB
28, 53, -65
LCH
28, 84, 309
OKLCH
0.42, 0.21, 299
XYZ
12, 6, 39
LUV
28, 11, -82
HWB
271, 7%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.