Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
601C03
RGB
96, 28, 3
HSL
16, 94%, 19%
HSB
16, 97%, 38%
CMYK
0, 71, 97, 62
LAB
22, 31, 31
LCH
22, 44, 45
OKLCH
0.33, 0.10, 38
XYZ
5, 3, 0
LUV
22, 49, 17
HWB
16, 1%, 62%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.