Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60728F
RGB
96, 114, 143
HSL
217, 20%, 47%
HSB
217, 33%, 56%
CMYK
33, 20, 0, 44
LAB
47, -1, -18
LCH
47, 18, 266
OKLCH
0.55, 0.05, 260
XYZ
16, 17, 28
LUV
47, -10, -26
HWB
217, 38%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.