Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607992
RGB
96, 121, 146
HSL
210, 21%, 47%
HSB
210, 34%, 57%
CMYK
34, 17, 0, 43
LAB
50, -5, -17
LCH
50, 17, 255
OKLCH
0.57, 0.05, 249
XYZ
17, 18, 30
LUV
50, -13, -23
HWB
210, 38%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.