Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60799A
RGB
96, 121, 154
HSL
214, 23%, 49%
HSB
214, 38%, 60%
CMYK
38, 21, 0, 40
LAB
50, -3, -21
LCH
50, 21, 262
OKLCH
0.57, 0.06, 256
XYZ
17, 18, 33
LUV
50, -13, -30
HWB
214, 38%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.