Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
60799D
RGB
96, 121, 157
HSL
215, 24%, 50%
HSB
215, 39%, 62%
CMYK
39, 23, 0, 38
LAB
50, -2, -23
LCH
50, 23, 264
OKLCH
0.57, 0.06, 257
XYZ
18, 19, 35
LUV
50, -13, -33
HWB
215, 38%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.