Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607BA1
RGB
96, 123, 161
HSL
215, 26%, 50%
HSB
215, 40%, 63%
CMYK
40, 24, 0, 37
LAB
51, -2, -24
LCH
51, 24, 264
OKLCH
0.58, 0.07, 257
XYZ
18, 19, 36
LUV
51, -14, -35
HWB
215, 38%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.