Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
607FAA
RGB
96, 127, 170
HSL
215, 30%, 52%
HSB
215, 44%, 67%
CMYK
44, 25, 0, 33
LAB
52, -3, -27
LCH
52, 27, 265
OKLCH
0.59, 0.08, 257
XYZ
20, 21, 41
LUV
52, -16, -39
HWB
215, 38%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.