Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608397
RGB
96, 131, 151
HSL
202, 22%, 48%
HSB
202, 36%, 59%
CMYK
36, 13, 0, 41
LAB
53, -9, -15
LCH
53, 17, 239
OKLCH
0.59, 0.05, 234
XYZ
19, 21, 32
LUV
53, -17, -20
HWB
202, 38%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.