Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608489
RGB
96, 132, 137
HSL
187, 18%, 46%
HSB
187, 30%, 54%
CMYK
30, 4, 0, 46
LAB
53, -12, -7
LCH
53, 14, 210
OKLCH
0.59, 0.04, 207
XYZ
18, 21, 27
LUV
53, -18, -8
HWB
187, 38%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.