Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
608695
RGB
96, 134, 149
HSL
197, 22%, 48%
HSB
197, 36%, 58%
CMYK
36, 10, 0, 42
LAB
54, -11, -13
LCH
54, 17, 229
OKLCH
0.60, 0.05, 224
XYZ
19, 22, 32
LUV
54, -19, -16
HWB
197, 38%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.